With a product so intensely polarizing, the approach was to embrace it for what it is. Taking stylistic cues from popular media such as Blade Runner, The Island, and RoboCop, we created an incendiary piece that oozes dystopian flare and encouraged enthusiastic interaction.

Regardless of what side you are on, this brand piece is sure to raise eyebrows.

BUY VAX CARD T-SHIRT →